Here are some basic tips to increase the page speed and load times of your WordPress website.
Use a Content Delivery Network
CDNs help to distribute bandwidth across multiple servers. This reduces latency and provides a faster loading of your website. Check your hosting company for their built-in CDN service offerings.
Compress Your Images
Images slow down your site…no doubt about it. But images are essential for other reasons, so you can’t ignore them in the name of performance. To get the best of both worlds, you can use an image optimizer plugin to compress images so they take up significantly less space. There are several plugins available, but I like EWWW Image Optimizer.
Bonus! Serve Next Generation Image Formats
In addition, next-gen images refer to modern compressed image formats that load faster than traditional image formats. Most common is the WebP file type, which provides high-quality visuals that are smaller than JPEGs and PNGs. I like the Shortpixel Image Optimizer plugin to serve WebP images along with your existing image files.
Install a Caching Plugin
A caching plugin helps WordPress work more efficiently by creating a static version of the content, removing many of the steps that take place when a page is generated dynamically. The result of this is faster loading times, happier visitors, and better conversions. I recommend checking out W3 Total Cache.
If you purchased a bargain hosting package – you know, the ones that are usually $4 or $5 per month – you’ll most likely be sharing server resources with other busy sites. Check with your host to see if they offer a competitive alternative. I use and recommend a2hosting.com.
A few other tips:
- Limit the number plugins, keep them updated and delete unused ones.
- Periodically optimize and clean out unused items from your media library.
- Avoid self-hosting videos by linking to them on YouTube or Vimeo.
- Keep your core WordPress installation and theme files up to date
Help is just a call away
If you struggle with these items, or simply need help putting them into place, give me a call or email.